Social Media, Emails, Events — Oh My!: Finding The Balance For Your Brand Strategy
So you’ve nailed down your brand identity. Congratulations — that’s a big accomplishment! You’ve spent the last several weeks, months or maybe even years developing and fine-tuning your vision, mission and target audience. You’ve established your brand personality and determined the best colors, fonts and visual elements to include in your marketing materials. Now what? […]
The Art of Connecting: Crafting a Networking Strategy that Fits YOU!
Networking. Some of us thrive while networking. For others, well, it’s a bit more of a struggle! Whether you fall on either side of the networking ditch or land somewhere in the middle, you can always refine the way you collaborate with other business leaders, entrepreneurs and professionals. Here are some things we’ve learned to […]
Does AI Deserve a Seat at the Marketing Table?
Does AI Deserve a Seat at the Marketing Table? A potentially controversial take on the tech takeover Be honest: When you read the title, did you think, “Great, another article complaining that AI is taking jobs.”? What would you say if we told you we used AI to brainstorm this post? Whether you’re a writer, […]
Coworking Perks + Amenitites: Why Do They Matter?
What makes Cornerstone different from other coworking spaces? That’s a great question and we’re so glad you asked! 😉 First and foremost, Cornerstone has been around since 2013. That’s a long time, and over the years, we’ve had the chance to learn the ropes, figure out what works, and understand what you need—while cutting out […]
Networking Confidence: Go from Awkward to Amazing
Networking can be a daunting experience, especially if you’re naturally shy or uncomfortable in social settings. However, with a few strategies and mindset shifts, you can transform those nervous jitters into confident connections. Here’s how to go from awkward to amazing in your networking efforts: Shift Your Mindset Instead of viewing networking as a chore, […]
Remote Work 101: Managing Time + Tasks
Remote work isn’t for the faint of heart. It involves balancing the comfort of home with the challenges of avoiding distractions like honey-do lists and household chores. Similarly, working from a coffee shop or coworking space comes with its own set of hurdles. Managing your time and tasks while working remotely can be daunting. To […]
Why Coworking?
It’s so funny how Coworking is now a household term – thanks Covid! When Cornerstone started, it was to fit a need in the community. A need that stemmed from a family starting their own business while running out of room in their home basement! And man, are we so glad that Novologic decided to […]
2022 Word Reflection from the Cornerstone Team!
Charity: Every year we start fresh, excited and curious for what the New Year will bring. Some people feel like it is just another day. Some people take resolutions seriously. Well, around here, we like to come up with one word that we want to live up to every day for that year. Usually a […]
“Relationshipping” – The New Networking
How do you genuinely feel about networking? The suits, the business cards, the sales pitch – it’s all a bit exhausting, don’t you think? Networking feels so scripted to me. You have the same conversations over and over again, you probably have it memorized by now. So when I heard someone say ‘relationshipping’ it stopped […]
2022: What’s your word?
2022 – like are you kidding? When did that happen? It feels like the past two years have flown by, really without even a second thought. This year, we have decided to make 2022 count and focusing on our intentionality al year long. In order to do this, we have chosen words that embody our […]